American Express: Illustrations



Ogilvy got in touch having seen the Liverpool series that I had done a few months earlier and wanted to see if I’d help them on a creative overhaul of American Express. Tom Haugomat, an illustrator based in France, had set the style and some of my stuff was going to slip neatly into that.

The guidelines were nice and tight: We had a set of 16 colours, but only 5 could be used per illustration, and stylistically of course they had to be consistent across the range.

Each day the team would allocate to me on average two illustrations for the day, so here is just a sample of the 20 or so illustrations I had done by the end of it.

 

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